GHD’s Ink on Pink Launch in Collaboration with Breast Cancer Now
Published: 29 Jul 2019
This year GHD celebrates its 15th anniversary supporting Breast Cancer Charities, which to date has helped raise over £10 million globally. With your support this year, GHD's goal is to raise a further £1 million with the latest "In on Pink" Collection
To celebrate the momentous year, GHD has partnered with Chicago-based mastectomy tattoo artist, David Allen, who uses his signature floral tattoo creations, to transform and build back self-esteem for women affected by breast cancer.
Now adorning the new ‘ink on pink’ collection, David’s iconic abstract floral artwork evokes a fierce sense of femininity, with his work becoming much more than a tattoo and instead, a powerful statement of self-love and returned confidence, symbolising both life and rebirth.
Capturing the beauty of the ink work and campaign itself, David Allen’s client Grace Lombardo, who worked with the tattoo artist following her own breast cancer treatment, is the latest face of the GHD pink campaign. For Grace and many of Allen’s clients, her mastectomy tattoo has allowed her to recaptured the femininity that cancer began to steal away.
“Cancer takes away more than your breasts. It takes your hair, your confidence. But my tattoo is something decided to have because I wanted to take back control.” Grace.
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